Hi, my name is Erica Bundrick and I am a senior at Saint Michael’s College. I am currently enrolled in a marketing course at my college and am learning some of the basic tools used in the realm of marketing. I have created this blog as a way to post what I have learned both in and out of the classroom in relation to marketing. Each week I will focus on a different brand or  individual product in relation to its marketing...... 

Marketing is something that occurs in our presence on a daily basis and most of the time we don’t think twice about it. We continually see billboards, television commercials, computer ads, newspaper ads and hear radio ads. Constantly we are being bombarded with images, sounds and logos all of which are trying to catch our attention and tell us what product we should buy or what services we should use. The question is which ones actually work and catch our attention?

To start off my blog on marketing I would like to introduce marketing in its most basic form….

A market is made up of people, potential consumers, all of which share the desire and ability to buy a specific offering.  All markets are people. The first marketing step is to discover a group of consumers’ needs through research. The second step is seeking to satisfy those needs by using a marketing mix known as the four P’s….

Product- This could be a good or service that satisfy a customer’s needs.

Price- What is the product exchanged for? Well most commonly money…

Placement-How will the producer get the product to the consumer?

Promotion-How will the producer communicate with its consumers?

A look into Tommy Hilfiger, one of the top clothing brands and their marketing….

Product: Tommy Hilfiger started off his brand with only one product, jeans.  At a young age he started to purchase jeans, re-create them and then sell them at a mark-up. Eventually, he made his own brand and his production increased from just jeans to shirts, pants, shorts, tees, shoes, bathing suits, bags, athletic wear for both men and women and even bedroom goods.

Price: The price of Tommy Hilfiger is usually on the upper end of clothing prices. 

(1)

Promotion: How is Tommy Hilfiger promoting their brand today and keeping it relevant? Tommy Hilfiger has countless magazine ads in high end fashion magazines like Vogue and Elle. It also promotes by using top athletes and stars. Recently, Tommy Hilfiger has teamed up with Rafael Nadal making him the new face and body of Hilfiger’s underwear line. This is relevant since the tennis US open is currently taking place and attracts a lot of attention. Nadal therefore is the perfect collaboration and embodies the brand and its vision.

(2)

Placement: Tommy Hilfiger can be purchased online through its website, in its physical store, at outlets and through many different online suppliers. Tommy Hilfiger has 1,400 retail stores across North America, Europe, Latin America and the Asia pacific region. 

 Tommy Hilfiger has a clear marketing messages in it's of advertising "classic American cool." A piece of clothing can  be recognized as Tommy Hilfiger through its colors, logos or typical patterns. Also Tommy Hilfiger has done a very good job in advertising its collection for different seasons and portraying a Hilfiger "family."  Below are some of my favorite campaigns from their brands past...

(4)

(3)

(5)

(6)

Cited pictures

1. http://www.forbes.com/sites/koim/2015/08/25/you-got-served-rafael-nadal-releases-tommy-hilfiger-underwear/

2.http://www.dailymail.co.uk/tvshowbiz/article-3210678/Spanish-tennis-star-Rafael-Nadal-strips-steamy-new-Tommy-Hilfiger-ad.html


3.http://www.adeevee.com/2010/09/tommy-hilfiger-clothing-tailgate-group-girls-car-door-boy-on-shoulders-print/

4.https://fashionizetheworld.wordpress.com/2012/12/07/tommy-hilfiger-snow-chic-collection/tommy-hilfiger-limited-edition-winter/

5.http://wwd.com/media-news/fashion-memopad/tommy-hilfiger-fall-ad-football-10183902/slideshow/

6. http://www.fanpop.com/clubs/rebecca-romijn/images/307419/title/tommy-hilfiger-ad-photo

                                                     General company info citations

http://global.tommy.com/int/en/about/overview/17