What is Rip Curl?
Rip curl is an Australian
surfing company that has grown tremendously over the years. It is a very
popular, well known and respected company among the surfing community. Rip curl
was founded in 1969 by two Australian suffers and is still privately owned by
them today. They distribute their products in more than 60 countries.
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Built for riding and
always searching for the ultimate journey...
Rip Curl seeks to offer the best surfing products on the market…As surfers are
always in search of the perfect wave, Rip curl is always in search of producing
the perfect surfing equipment.
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Rip
curl 4 P’s
Product: Rip curl
started off as a swimsuit company and gradually expanded to sell a variety of
surfing goods. They sell hand crafted surfboards, backpacks, tees, bathing
suits, board shorts and even a Rip curl watch. The Rip curl watch shows what
the tide is doing so surfers know what to expect of the waves by only glancing
at their wrist. The watch connects to the iPhone and offers a GPS device that
tracks waves.
Price: The
prices of their products vary greatly. Some of their swimsuits are on the
pricier end but they are promoted by their good quality. The Rip Curl watch
displayed above sells for about $400.00.
Promotion: In 1973 Rip curl sponsored the first Australian surfing tour which gave it much publicity. Rip curl sponsors many pro surfers and has what they call the “Rip curl team.” Their team members include some of the most successful and talented surfers today. Word of mouth is another key for marketing in which friends/family will suggest a product, maybe the new custom surfboard they just purchased. Was it quality? Do they like the look, feel and performance of the board? If so, a positive influence portrayed to others can influence their future buying decisions.
Placement: Rip curl is sold through many different vendors. They sell their products at a variety of small surf shops and larger sports stores like Dick’s sporting goods. Rip Curl also has large electronic commerce, selling online through their website.
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This is a breakdown of the population according to
gender, age, ethnicity, income and occupation. When marketing products and a
brand this is a huge factor. In order to be successful, Rip curl must know
their customer base, who they are and where they are located. Rip curl sells in
more than 60 countries so this task may be extensive. For the most part, Rip
Curl , being that it is a surf brand, is
mostly aimed towards a younger generation. That is not to say the older
generation is not interested in surfing but to a lesser extent. Most of Rip
Curls advertisements are catered to the younger customers, which in America we
consider generation X and Y.
Live the search…
Always Searching…
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Alana Blanchard and Bethany Hamilton, both sponsored by Rip Curl
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http://www.ripcurl.com/us/shop/
Pictures....
(1)https://www.google.com/search?biw=1778&bih=813&noj=1&tbm=isch&sa=1&q=rip+curl+mick+fanning&oq=rip+curl+mic&gs_l=img.1.0.0j0i30l2j0i5i30l2j0i24l5.15744.22529.0.23795.12.11.1.0.0.0.112.935.9j2.11.0.ccynfh...0...1.1.64.img..0.12.954.JO-81bttUM0#imgrc=a1Pi6rTlFDcoaM%3A
(2)http://www.theinertia.com/surf/rip-curls-answer-to-roxys-biarritz-trailer/3/(3)https://www.google.com/search?biw=1778&bih=813&noj=1&tbm=isch&sa=1&q=rip+curl+surfing&oq=rip+curl+surfing&gs_l=img.3..0l4j0i24l5.4392.5970.0.6091.8.8.0.0.0.0.212.801.6j1j1.8.0.ccynfh...0...1.1.64.img..0.8.793.HswdG0auRZU#imgrc=RUsMAKe6i-pkGM%3A
(4)https://www.google.com/search?biw=1778&bih=813&noj=1&tbm=isch&sa=1&q=rip+curl+surfing&oq=rip+curl+surfing&gs_l=img.3..0l4j0i24l5.4392.5970.0.6091.8.8.0.0.0.0.212.801.6j1j1.8.0.ccynfh...0...1.1.64.img..0.8.793.HswdG0auRZU#imgrc=tiAsSkXvtWRr4M%3A
(5)https://www.google.com/search?biw=1778&bih=813&noj=1&tbm=isch&sa=1&q=rip+curl+bethany+hamilton+alana&oq=rip+curl+bethany+hamilton+alana&gs_l=img.3...368857.369695.0.369797.6.6.0.0.0.0.118.441.5j1.6.0.ccynfh.2..0...1.1.64.img..5.1.116.nqzk62dF65k#imgrc=5IJfJ5NBgmCrhM%3A
